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2020

#DoYourBit: Join Cross Border Kitchens In Delivering Food To The Poor In The City
Whats Hot, April, 2020

#DoYourBit: Join Cross Border Kitchens In Delivering Food To The Poor In The City

The good news is that you can do your bit to help these people survive the COVID-19 pandemic with a basic contribution. Cross Border Kitchens (CBK), a F & B unit owning several delivery joints in the capital city, has launched an initiative #DoYourBit, While delivering healthy and hygienic food to all of you sitting at home, the riders of CBK are also looking out for the poor and marginalised sitting on the sides of roads, and giving them wholesome meals to eat. In addition to this, they are doing special lunch and dinner deliveries in localities where they have been able to identify needy people. However, in order to do more, the unit needs some help, as they're facing serious logistical and supply chain challenges. This is where you can play an important role and join them in helping the community.

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SMB advertising takes a hit; businesses tap social media to stay relevant
Live Mint, April, 2020

SMB advertising takes a hit; businesses tap social media to stay relevant

Ishita Yashvi and Ahsaan Qureshi, co-founders of Cross Border kitchens, an an internet-driven food and beverage company said they are continuing to fund the discount that's running on aggregator apps -- Zomato and Swiggy.

"Instagram remains to be a crucial platform for us - be it owned, user-generated or influencer-lead content. Another very important part of our messaging is our safety and hygiene standards - we are using a lot of behind the scene videos and photographs to showcase our backend operations with transparency," they added.

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bw disrupt, June, 2020

Cloud Kitchens: Emerging As Safe Bet In Times Of Coronavirus 

As the nation limps back into a new normal there are significant changes that cannot be overlooked. Enthusiastic high-fives have turned into social and physical distancing practices, a projected 5 trillion economy has gone into contraction and once-booming industries have come to a stand-still in the space of 60 days. The Food & Beverage industry has not been spared, with most restaurants shut and delivery aggregators reporting up to a significant decline in order volume. Amidst all this, a pivot to a cloud kitchen model has been championed by some as a panacea to the industry’s current woes. A few large hotel chains and some restaurant chains are already experimenting with this. However, before cloud kitchen models start jumping out of the woodworks, there are a few important points to consider. 

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Order Your Food From Irfan Bhai To Experience The Exotic Flavours Of Lucknow
NDTV Food, March, 2020

Order Your Food From Irfan Bhai To Experience The Exotic Flavours Of Lucknow

Staying at home and missing going to your favourite restaurants for some lip-smacking food? Worry not; treat yourself to some soul-stirring Indian Mughlai food by Irfan Bhai, right in the comfort of your home. Cross Border Kitchens, an Internet backed Food & Beverage company has added another food delivery brand- Irfan Bhai - that is an ode to the Lucknawi cuisine. The team has curated an exotic menu that takes you to the aromatic lanes of the City of Nawabs while sitting at your home. Relish on the delicateness of khichda, galawat, the makhmali qorma and Paya nahari or the sumptuousness of biryanis, and the sweetness of sheer.

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For those working in the lockdown, it’s longer shifts, less pay
livemint, April, 2020

For those working in the lockdown, it’s longer shifts, less pay

While people across the world are confined to their homes, Zoheb Ali Qureshi hasn’t seen his family for close to a month. Since the lockdown was announced to contain the coronavirus outbreak, Qureshi, the executive chef of Cross Border Kitchens (CBK), an internet-driven food and beverage company, has been spending his days cooking for customers at the south Delhi kitchen with the help of skeletal staff.

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