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2020

For those working in the lockdown, it’s longer shifts, less pay
livemint, April, 2020

For those working in the lockdown, it’s longer shifts, less pay

While people across the world are confined to their homes, Zoheb Ali Qureshi hasn’t seen his family for close to a month. Since the lockdown was announced to contain the coronavirus outbreak, Qureshi, the executive chef of Cross Border Kitchens (CBK), an internet-driven food and beverage company, has been spending his days cooking for customers at the south Delhi kitchen with the help of skeletal staff.

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bw disrupt, June, 2020

Cloud Kitchens: Emerging As Safe Bet In Times Of Coronavirus 

As the nation limps back into a new normal there are significant changes that cannot be overlooked. Enthusiastic high-fives have turned into social and physical distancing practices, a projected 5 trillion economy has gone into contraction and once-booming industries have come to a stand-still in the space of 60 days. The Food & Beverage industry has not been spared, with most restaurants shut and delivery aggregators reporting up to a significant decline in order volume. Amidst all this, a pivot to a cloud kitchen model has been championed by some as a panacea to the industry’s current woes. A few large hotel chains and some restaurant chains are already experimenting with this. However, before cloud kitchen models start jumping out of the woodworks, there are a few important points to consider. 

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Order Your Food From Irfan Bhai To Experience The Exotic Flavours Of Lucknow
NDTV Food, March, 2020

Order Your Food From Irfan Bhai To Experience The Exotic Flavours Of Lucknow

Staying at home and missing going to your favourite restaurants for some lip-smacking food? Worry not; treat yourself to some soul-stirring Indian Mughlai food by Irfan Bhai, right in the comfort of your home. Cross Border Kitchens, an Internet backed Food & Beverage company has added another food delivery brand- Irfan Bhai - that is an ode to the Lucknawi cuisine. The team has curated an exotic menu that takes you to the aromatic lanes of the City of Nawabs while sitting at your home. Relish on the delicateness of khichda, galawat, the makhmali qorma and Paya nahari or the sumptuousness of biryanis, and the sweetness of sheer.

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Cross Border Kitchens Registers Rs 3.33 Crore In revenue in FY19; Plans To Expand To 5 Kitchen Locations With 13 Unique Brands By End Of Q2 2020
business world, July, 2020

Cross Border Kitchens Registers Rs 3.33 Crore In revenue in FY19; Plans To Expand To 5 Kitchen Locations With 13 Unique Brands By End Of Q2 2020

Cross Border Kitchens (CBK) - a multi-brand, multi-vertical food-tech company, has registered Rs 3.33 crore in revenue in FY19. The company has also witnessed a 12% hike in cart value and recorded a 20-25% increase in order conversions during the lockdown.  Currently, CBK fulfills 10 - 12 thousand orders every month and plans to expand to 5 kitchen locations operating 13 unique brands by the end of Q2 2020.

Launched in early 2019, CBK manages 9 food delivery brands across multiple cuisines including Indian, Western, Pan-Asian and Specialty. The company has an additional 4 brands scheduled for launch in July. CBK currently operates 3 kitchens in the Delhi-NCR region and has 2 additional kitchens in the fit-out phase. Customers can access CBK’s offerings through each of its brand websites, apps, over the phone, and through aggregator partners – Zomato and Swiggy. Safety and hygiene have been a core value for the Delhi-based start-up and the company continues to enforce all safety guidelines including regular sanitization, daily temperature checks and contactless delivery to ensure the well-being and health of its customers and employees.

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The great Indian restaurant reinvention
hindustan times, June, 2020

The great Indian restaurant reinvention

Cross-Border Kitchens started operations last year as a cloud kitchen service doing home delivery with many different brands. Ishita Yashvi who is one of the founders mailed me about their service a couple of months ago. Then the folks at Cross-Border Kitchens got busy trying to help daily wagers and migrant workers and we lost touch.

This Eid, Ishita mailed to ask if I would review their Eid feast. I said yes and wondered what the food would be like. It started badly. The order arrived an hour later than promised – a capital offence in this business – by which stage I had already eaten dinner. So I ate it over the next two days in bits and pieces. To my surprise, it was very good.

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